Complete overview of SEO(how,What,Why)
What is SEO?
The English word SEO’s full meaning is search engine optimization. SEO consists of rules & guidelines for publishing any content online. In other words, SEO is a factor through which you can improve your targeted content and can reach your targeted audience.
SEO helps to improve organic SERPs Search Engine Result Pages rank in all search engines like Google, Baidu, Bing, Yahoo, and research.
If you want more website visitors to your website so there have no other options without doing SEO. SEO can boost your website traffic, view YouTube videos, increase sales, make more customers, create new brands, rank keywords and generate revenue.
With SEO we understand what information users are looking for in search engines, what kind of problems they want to solve, what kind of words or keywords they are using and what kind of content they want. Through SEO we can easily solve all these problems for the users.
Main objectives of SEO
- Mian’s objective is to provide accurate search information to the user
- Helps Google or other search engines to understand the content, Targets, and value.
- Submit your website to a search engine so that it can find, index & understand.
- SEO is not only for websites today it’s a strict rule for all platforms like YouTube, Facebook, Instagram, LinkedIn, Blogger, Podcast, and all digital marketing sectors.
- SEO helps you make more user-friendly content so that people can find it.
- SEO guidelines save your website from Google penalty
History of SEO
This SEO today is the result of many changes, which we see mainly through Google. The first webpage was published on August 7, 1991, by Tim Barnes Lee. A few years later, the first official SEO journey started in 1998, but since 2001, the importance of SEO has been increasing.
Jerry Young and David Philo founded Yahoo Search Engine in January 1994. Along with that, they created the Yahoo directory.
Google was founded on September 4, 1997, by Larry Page and Sergey Brin. Google is currently one of the leading search engines. Google accounts for more than 90% of all searches on the Internet and has a wide range of popular products and services.
In 1997, Goto.com launched sponsored links and paid searches. Where you would have to pay to stay first in organic results. Goto originally worked with the support of the Yahoo search engine.
Since then, search engines have come to this place through various algorithm updates. Google is currently the best and most quality search engine in terms of competition.
Search Engine Basic
A search engine is basically an answering machine. These modify/insert millions of content from the Internet and then evaluate it with thousands of factors to find out exactly what information is correct according to the user’s search and present it to the user.
And search engines do this by crawling and indexing all the information available on the Internet (web pages, images, videos, PDFs, etc.). Ranking the information that is most useful to the user.
Which search results are ‘organic’?
Organic search results come from actual search result pages by real searching, not by advertisement or paid ads. We know organic search pages are always shown in the top 10 pages on any device. If you want more organic results obviously you should know advance on-page SEO.
Search engine results pages are now called SERPs and are now much richer in organic results as well as advertising. Organic results feature in SERP such as:
- Feature snippet
- Answer box,
- People Also Ask / Search Box / Suggestions,
- Image carousel,
- Video carousel,
- News etc.
The new SERP is bringing more new features based on user search.
For example: if you search for ‘New York Weather’ you will see an image of New York’s climate forecast instead of a link. And if you search for ‘New York Burger’, you will see the location of some local pizzas on Google Maps, some links, and carousels that are only in New York City.
One thing to keep in mind is that search engine revenue comes only from advertising. Their goal is to help users find the right information so that users return to the SERPs and stay longer. Some features of SERPs are organic and can be influenced by SEO. SEO has no effect on ads. There are some features that neither of the two can influence in organic advertising. Search results from sites such as Wikipedia, IMDB, WebMD, etc.
Why SEO is needed or important?
Practicing / applying SEO increases the quality of the website and the user, as well as the branding of the company through organic results on the search engine results pages.
Although there are paid advertising, social media, and other online platforms to generate traffic/users on the website. Even then most users come to the website from search engines.
Search engines display a variety of digital features and reliable informative answers on their results pages, which generate more clicks than paid advertising. In the United States, for example, only 2.6% of all clicks come from paid advertising or paid advertising. Here are very short methods of Google keyword ranking.
SEO is the only online marketing channel were properly set up work tends to generate revenue over time or generate revenue. If you can provide informative and user-friendly content on the site and it ranks in the right keywords in search engines. However, users will continue to come to your site from search engines. What you don’t get is spending a lot of money on paid advertising.
Although search engines are very smart nowadays, you still need your help to show the right search content. Optimizing will give your site information-rich and user-friendly content to search engines. So that search engines can show the content of your site by crawling, indexing, and ranking on the search engine results page.
White Hat vs. Black Hat SEO
‘White hat SEO’ refers to those SEO strategies, best practices, and strategies that are followed by all the search engine guidelines. Its main focus is mainly on users.
‘Black hat SEO’ is all about the strategies and strategies that are used to fool the search engines through spamming. Through which a website can be shown in a good ranking in search engines in a very short time. But as a result, search engines can penalize or deindex the site. Search engine guidelines are not followed in ‘Black Hat SEO’.
No business can succeed online through a penalty website. One of the reasons for getting a search engine penalty is SEO professionals, making a mistake in choosing an agency and not following the search engine guidelines.
Google Webmaster Guidelines
Basic Principles:
- Create web pages for users or users, not for search engines.
- Never cheat with the user.
- Do not try to rank in search engines by violating search engine guidelines and following various spam methods.
- You create content for users all the time. Ask yourself, how will your content benefit the user? Is your content important without search engines?
- Think about what you can do to make your website more unique, informative, and user-friendly.
Things not to do:
- Creating automatically generated content.
- Use of link schemes or abuse of links.
- Creating content by title or copying and pasting content from someone else.
- Cloaking or showing one type of content to the search engine and another type of content to the user.
- Using hidden texts or links.
- Doorway Pages – Creating pages for specific searches, to rank and get visitors from the search.
Bing Webmaster Guidelines
Basic Principles:
- Creating clear, deep, engaging, and easily found content.
- Clear the title of the page and match it with the content.
- Bing sees the link as ranking popular among search engines and rewards the original link.
- Social media activity and social shares are counted as positive signals and help to get organic rankings.
- The page speed of the site is an important factor that helps to increase the user experience and get rank.
- Use of Alt Tag to help Bing search engines understand images and content.
Things not to do:
- Pages that contain a lot of ad and affiliate links are redirected to other websites, and those that have no rank cannot be used for normal link building.
- Misuse of links, buying links, using link schemes that de-index the website.
- Creating URLs using specific keywords, not following any parameters, and using duplicate content.
- Maximize with specific keywords in the URL, use more keywords, and do not use any numbers
- Use JavaScript / Flash / Silverlight content on purchased links.
- Use of duplicate content.
- Keyword stuffing.
- Cloaking – showing one type of content to the search engine and another type of content to the user.
A website with users in mind
It is not possible to get a rank for SEO through any shortcut method without following the search engine guidelines. If you create user-friendly content and sites and if it meets the needs of the users, then your site will rank in search engines in the long run.
For example, the user searches the search engine for his needs and clicks on the desired result. And if you want to keep your site in such results, users must keep in mind.
For example, if you visit a restaurant site, the user should be able to search with certain keywords and keep in mind what kind of information they want so that a user can find your site by searching with restaurant-related keywords and get the right information.
With SEO you can find out what keywords you are searching for and what you need to do on the content site.
What is a search engine?
Search engines are machines or devices that answer the various questions of the Internet user, searching for different types of content spread across the Internet, understanding them, and sorting them by relevance. When an internet user searches for something (search) then it is the job of the search engine to show the result according to that search. Following all the rules of search engines, your content should be on the first page of the search engine results page. There is no substitute for SEO to ensure this. If your content or website is not found by search engines, it is unlikely to show up in the SERP. Currently, search engine results pages are called SERPs.
How does a search engine work?
How search engines work:
Search engines have three main functions. Which is:
1. Crawling: Finding all kinds of Internet content and code with URLs.
2. Indexing: After the crawling process or crawling process, they are stored and organized according to specific rules. Once indexed, the information will be displayed in the search results according to the user’s search and relevance.
3. Ranking: Periodically showing the best content as relevant and accurate results from the indexed content according to the user’s search, which is his ranking.
Does search engine crawl?
Crawling is a search engine process through which search engines find all kinds of new and updated content and code URLs on the Internet through one or more bots/robots (many call them spiders or crawlers).
Content can be of different types. Such as the web page, image/picture, video, audio, pdf, etc. But keep in mind that these contents can be found through links on the Internet.
Google bot starts crawling through fetching some web pages, then crawls other pages by following the link of that web page. It thus finds new content through links and attaches it to the index, which is called caffeine. Where crawling information is stored in a huge database and when a user searches, the information is matched according to his search.
What is search engine indexing?
After the crawling process, the search engine stores and organizes the information in a huge database according to specific rules. The next time a user searches, the search engine shows it to the user in the search results according to the search and relevance.
What are Search Engine Rankings?
When a user searches, the search engine then shows the best information that matches the search according to the user’s search from its indexed huge database/database. This method of showing search results is called ranking. The ranking works according to the algorithms of search engines. Search engines believe that the website you visit for the first time after a search can provide a specific solution to a user’s problem.
Crawling: Will your pages be found by search engines?
You already know that a prerequisite for your site to appear in the SERP is that the site must be crawled and indexed by search engines. If you have a website of your own, check to see how many pages have been indexed. You can find out if Google is able to crawl and index your website.
One way to check the site’s index is, “site: yourdomain.com”. If you search by typing ‘site: yourdomain.com’ in Google’s search bar, Google will show you exactly the number of pages and pages indexed on the site.
See the picture below.
How to check the number of indexed pages?
The image above is a way to check the number of indexed pages
Although the number that Google shows is not real or accurate, it lets you know how many pages are being indexed and how it looks in the SERP.
If your site is not found anywhere in search engines, there may be some possible reasons. E.g .:If your site is brand new and has not yet crawled. If your site has no backlinks. The menu/navigation on your site is so cluttered that search engines can’t find bots to crawl. Your site may contain code that prevents search engines from crawling. Your site may have been penalized by Google as a spam site.
The robots.txt file The robots.txt file is located in the root directory of the website (ex. Yourdomain.com/robots.txt) and indicates to the search engine which parts of the site will be indexed and which will not. In addition, instructions are given on the speed at which the site will be indexed.
How does the Google bot follow the robots.txt file?
- If the Google bot does not find the robots.txt file for a site, it starts crawling the site without any instructions.
- If the Google bot finds the Robots.txt file for a site, it will follow the instructions given there and start crawling the site
- If a site encounters an error while accessing the Robots.txt file and cannot determine it, it will not crawl the site
